Profission help city-based financial advisory firm Advies

break the ice with their new customers



Profission & GSMA build a digital wall TO encourage

a little creative thinking



Profission send Gunn & Moore ripping into



the southern territories



PowerGlide Cues

01st May 2013

Profission are pleased to announce the launch of a brand new site for Unicorn Group brand PowerGlide Cues. The site also marks their first full foray into e-commerce. Previously the domain of their dealers and distributors; in a difficult marketplace PowerGlide have stepped up and are now actively creating online commerce opportunities for the network of dealers.

Built from the ground up around their core product range the site is designed to put the cue first; a particularly challenging type of product to promote and display correctly in the browser. The new site features full length, high-quality cue shots and galleries against a clear and concise layout and style. The range is backed by PowerGlide's social network activity.

The new site has been live for almost two weeks now and we've seen an incredible response; the average visitor is spending twice as long on the site as the previous site and are exploring roughly four times as many pages during their visit. The brand is currently enjoying a very healthy basket conversion rate, which is just as well as we had to put their money where our mouth is on this project and produce the entire thing on a guarantee of a return for their investment.

Visit PowerGlide Cues

Drew Wheeler

30th January 2013

It is difficult for photographers to garner much recognition for their work when it appears in campaigns. Not least in fashion where the input of several creatives is required to create a successful job. Unless the photographer's reputation is enough to be carry weight on its own, the praise he deserves can be so easily overlooked. And this is why there aren't many smiley photographers in the world.

Drew has recently moved over from Melbourne and is establishing himself as a photographer here in London, assisting some of the capital's finest fashion and portrait photographers, including internationally-acclaimed shooters such as Sven Jacobsen and Marius Hansen.

Profission developed a simple logotype and identity system to work in a variety of different configurations over his photos and on more traditional flat backgrounds. The identity features an amended double-W that connects first and second name together. This mark acts as a monogram that can be used on its own to stamp photos and also allows some interesting options in cutting two shots from the same shoot together to create subtle stamps through the photography.

Visit Drew's Website

George Butler

05th January 2013

George Butler is an artist and illustrator specialising in travel and current affairs. His drawings, done in situ are in pen, ink and watercolour. In August 2012 George walked from Turkey across the border into Syria, where as an unofficial guest of the rebel Free Syrian Army he spent 4 days drawing the civil war damaged, small and empty town of Azaz. These drawings were reproduced by the Times, the Guardian, and reported on the BBC and CNN.

Drawing has taken George around the world, depicting the oil fields in Azerbaijan, soldiers in Afghanistan, reconstructive plastic surgery, G20 riots, the New York Fire Department and Asian Elephants.

As friends and, of course, great admirers of his work, we decide to give George a bit of a platform for his work. The challenge was in creating something light and simple enough to let his very fine and very airy style breathe. We hope we’ve succeeded. Take a look.

View George's Website

Black and White Logic

28th September 2012

"We don't want it to look like a financial services website, and... iPad!" And with these words the brief began. City-based firm Advies are award-winning Independent Financial Advisors who asked us to help them explain themselves.

The company specialise in investment planning and protection for both private and corporate clients and wanted to produce a more tangible method of explaining their process and methodology to prospective clients. This task normally happens with a face-to-face chat, a little pointing to pieces of paper and frantic sketching. Using the iPad in introducer meetings as a simple tool to explain the company and illustrate the investment process then seems like the perfect solution.

Profission produced a series of methodology journeys for the firm, each focused towards either private, individual clients or corporate practices and firms, tailoring the message to each accordingly.

Around this methodology came a natural site update; a less static, more engaging web presence designed to streamline their brand message. In this case less is very definitely more, and we hope we've managed to help them stand out a little from their competition.

View our work with Advies

Introduction

Profission is an established creative agency providing strategy, campaign and brand support from an award winning design and digital development team. The Company is made up of experienced principals from a collection of best-of-breed companies working with a host of industry leading agencies and clients.

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