Profission

Born in his early thirties during the 18th Century, Mr. Froom is currently in his early thirties and shows no outward sign of accepting the 19th, 20th or 21st centuries, aside from a visit to the 1980s where he has stayed.

Leaving his role as Director of IBG Plc in 2003 to form The Profission Partnership, Alex has spent the last 12 years managing complex internet strategies and development programmes for an exalted list of clients that include banks, the military, advertising agencies and some of the worlds best known brands.

As the architect behind the Cathari social network platform and the Medici commerce platform Alex is no longer allowed to get involved with code due to an inherent lack of ability, however he still occasionally lectures in strategy and has a bizarre fondness for the financial services sector, having been an FSA regulated principal until very recently.

Alex likes to shout at the television when advertisements are not up to his standards; which is to say always.