Grey Goose Recherche
strategy, digital
Prologue
Summer 2007
This exclusive lifestyle club for Grey Goose Vodka, hosted by The Renaissance Club, was designed and built by Profission, with visual direction from Hi-Res!
Act 1
The website
Styled to complement the global Grey Goose site, Recherche uses the Cathari club management platform and carries selected content from the Renaissance Club, as well as allowing Grey Goose to add their own content via a set of bespoke management tools.
Exclusive content from Grey Goose on getting the most out of their vodkas backed up the Renaissance Club directory of offers and discounts on concierge services, venues, restaurants, boutiques and retailers across London. Membership also included access to RClub's diary of vibrant events which covered movie premieres, exclusive nights at top London bars and clubs as well as entry to annual highlights of London's social calendar.
