Captured
print, brand
Prologue
Spring 2007
A long-standing relationship with Swedish producer and DJ Mike Shiver sees Profission take on brand direction for his label Captured. A two-year relationship with the label produced artwork for all Captured releases before they inevitably went fully digital.
Act 1
Establishing the brand
The identity, focussing around the turntable and its tone arm comes to life when its spinning in its natural habitat. Profission established a house-style based around the identity as a background asset on all promotional and product material the label created.
Act 2
Record Sleeves
To keep costs down all releases used a single sleeve, with each record having an individual, vibrant flat-colour label.
