Conversion
print, brand, digital
Prologue
Summer 2007
Conversion UK are a specialist sales consultancy focused on securing high-level appointments within the technology sector. Profission were chosen to develop their new brand and print collateral and the initial phase of their website.
Act 1
Establishing the brand
Conversion wanted to create a new message around making a splash in the pond; the sector they were entering was already competitive and saturated with companies advertising their services with outmoded corporate marketing.
Taking them literally Profission generated a series of visual assets for the brand that freeze splashes in a pond in time, giving them definition and structure, and providing Conversion with foundation to start promoting their business
A simple logotype roots the company in the present and used with negative space creates a calm, competent brand.
Act 2
Stationery
A simple set of stationery for this company uses different key colours for each office with all contact info one one side and imagery on the reverse for easy browsing.
Act 3
The website
An elegant brochure site walks the visitor through Conversion's services and clients, with testimonials and case studies on how the company have helped find business and extend relationships through its customer base.
