Xbox360
digital
Prologue
Summer 2005
Approached by MTV Europe to produce a pan-European site for worldwide unveiling of the Xbox360 with a countdown clock in seven countries and languages, Profission produced an XML-based flash website in two phases (pre and post show) to let the rest of the world in on the event.
Act 1
The Teaser Campaign
Initially the site was kept closely under wraps, with a series of online teaser campaigns leading to a countdown clock timed to the launch party in each of the 7 key countries.
Act 2
Launch
Following the launch party, broadcast live from the seven key countries, the main site went live - in seven languages of course.
