Moeker
print, brand
Prologue
Summer 2006
A long and enduring friendship between Profission and Moeker culminated in a new direction for an established act, producing an identity and direction in keeping with their characteristic and rather individual sound. It may be that we all spend too much time in dark and grimy flock adorned bars, or that we've reached for one too many lasers, but it worked...
Act 1
Branding the band
Using a customised lower-case variant of DS Lane, the logotype features fattened letters to produce a more comfortable balance. In its first iteration the logotype was used with scratched, roughened William Morris prints in dirty neons against a muted pallette. Later the repeating imagery was dropped for a series of illustrations by the very talented Andrew Zbihlyj.
Act 2
The Transmission album
Allowing Andrew's work room to breathe, we tried our hardest to keep text off of the cover of the Transmission album and let the illustrations do the talking, but alas in the end the name of the album at least had to be on there, and it is, relatively hidden through the middle of the illustration.
A simple tale of boy meets girl, boy and girl fall out, boy and girl become charred husks of their former selves, the design tells this story across the jewel-cased CD.
Epilogue
Artistic license
After the inevitable stress of a very difficult second album that still lies on a floor of tears and heartache, the band have since decided to focus on other projects. We await their reunion when the desire for cash and the last pang of fame overrules their creative differences.
