Mortgage Meadow
brand, strategy, digital
Prologue
Spring 2008
A full spectrum project covering everything from name, brand, collateral, advertising and an extensive online portal - complete with a rather lovely interactive mortgage broker... Sadly no longer active, the mortgage industry being what it is these days, Mortgage Meadow was the product of 12 months work that we're still very proud of.
Act 1
Branding the company
The company was named and positioned within its industry to appeal to first-time buyers and home-owners alike with a clear no-nonsense message, simple-to-follow instructions, guides and information on what to look out for when navigating a sector that many people are confused about or wary of.
Profission created a brand centred around imagery of the English countryside. with seasonal treatments identifying different ranges of products within the mortgage lifetime. Backed by a friendly 'face' for the company; an online advisor led visitors through a series of selections to deliver the most appropriate products for their needs.
Act 2
Online portal
An information portal created to generate leads and softly convert prospective mortgage customers via a series of well-executed guides and advice, the mortgage meadow portal featured content arranged into easy to follow seasons and colour gamuts.
An online assistant process leads visitors through the normally confusing landscape of financial products to find them exactly the right sort of mortgage for their requirements before giving them the option to contact a mortgage advisor based on the comprehensive set of criteria they have chosen.
