Optegra Financial
print, brand, digital
Prologue
Summer 2010
Optegra Financial are a fast moving newcomer in the financial sector, revolutionising the labour-intensive elements of accountancy with a series of tailored digital products.
Act 1
The identity
Approached by Optegra in late 2009, this new financial software company needed a brand that placed them firmly within the marketplace they wanted to approach.
Using a custom version of Didot to float two words together the logotype aims to show simplicity and balance. Negative space is cut into the last letter of the first word, and first letter of the second word to marry them together and speed the pronunciation. A contrasting slash is added to the negative space when the logotype is used in isolation.
Act 2
Stationery
Logotype and contact details are in silver foil against a simple, flat monochrome on the card reverse, which is complemented with a strong green-blue or warm purple gradient front, creating a very original and distinctive brand within its sector. Letterheads follow the business cards with silver foil type and a grey margin.
