Powerglide Cues
digital
Prologue
Spring 2010
Powerglide manufacture quality cues for Snooker and Pool. Continually striving to better themselves by introducing new exotic woods and better materials, the latest manufacturing technologies and construction methods, the company create stunning designs over many variations.
Act 1
The website
Taking its cue (no pun intended) from Powerglide's annual Book of Cues, the range is split by quality and feature, falling into three categories; tournament, professional and classic. The site displays the cues in a quick, simple at-a-glance template, letting the product speak for itself where possible.
Epilogue
Year two
Previously, with no intelligent SEO capacity within a site that wasn't simple to navigate, Powerglide were losing position to third-party sites displaying their products, which made for messy brand continuity and a confusing message.
In the eighteen months and two range updates Profission have managed for Powerglide, the company has steadily seen an increase in traffic to 300%, and over 75% of visitors to the site are new.
