Quantum
print, brand, digital
Prologue
Autumn 2006
Following a series of awards, the increasingly recognised mortgage brokerage approached us for a full rebrand. Brand, stationery, website and even software systems were started from scratch. This smart, classical but understated look is the outcome.
Act 1
Establishing the brand
The net aim of the rebranding exercise was to move Quantum into a higher net-worth market and more bespoke mortgage requirements, and to move away from a crowded sector. The Quantum brand comes with a handshake, not a phone call, so the business card became the most important, consistent advert the company could produce.
Featured in Design & Design Book of the Year 2008 as one of the award-winning branding excercises, the new Quantum brand was subtle, implying a level of quality without being threatening.
Based around a customised Berthold Imago, the logotype is simple, geometric and sharp. All visual, print or web-based collateral was entirely monochrome, with bright coloured focus colours used to pick out key marketing messages. Printed stationery uses ‘Quantum’ on the front and ‘Mortgage Brokers’ on the back. Since its release the brand has become a significant cornerstone, and helped the company communicate its value, stand out from its competition and has garnered considerable praised within its community.
Act 2
Stationery
Possibly the simplest solution we've ever produced, and also one of the best received. Rendered simply in silver foil over white or grey, the stationery is clean and uncomplicated. The logotype is sized identically on letterheads, comp slips and business cards, presenting a no-nonsense, clear message to the customer.
