Siemens Privilege Club
strategy, digital
Prologue
Spring 2005
Hosted by The Renaissance Club and promoted within key outlets of The Carphone Warehouse, The Siemens Privilege Club was created to add value to the higher profiled Siemens clients.
Profission have provided complete management software for the club, based on its Cathari platform, and designed and built the website to accompany it.
Act 1
The website
The first whitelabel release of the Renaissance Club platform; the Siemens Privilege Club included a directory of concierge services, venues, restaurants, boutiques and retailers across London with exclusive special offers and discounts. Members bought into a diary of vibrant events which covered movie premieres, exclusive nights at top London bars and clubs as well as entry to annual highlights of London's social calendar.
Backed with a simple commerce engine, the Renaissance Club could source and offer luxury goods to its members. The site also acted as a broadcasting tool for the club to reach its members and to manage their accounts and information.
