Wyldlan
print, brand
Prologue
Summer 2007
Wyldlan is a consultancy that offers more. Utilitsing over 15 years experience they provide workflow and infrastructure support for the SME marketplace.
Profission have kicked off a working relationship with Wyldlan with an identity and will provide online and print collateral as the relationship develops.
Act 1
Corporate Identity
Hinting at the evolutions of computing, the logotype uses punch-tape styling. A perfect logotype for this small consultancy; it is created from a customised version of Avant Garde reworked over a dot matrix which, with its original ligatures, compliments the letterforms in the name. The logotype demands a lot of negative space and is used with DIN rendered in all-caps.
Act 2
Stationery
Printed on a tactile, rough Advocate stock, the card features two close, blended spot colours, bringing out the texture of the stock and acting as a focal point to the minimal contact information. The cards are set to the right and the front (detail side) is set from the back. Text and logotype in a contrasting warm black.
