Cinephonix
strategy, digital
Prologue
Spring 2011
Cinephonix is a cutting edge production music library offering carefully selected, quality music with simple, straightforward licensing for use with TV, advertising, video and the web. In a very competitive marketplace the agency requires a powerful, solid platform to stand out from their competition and attract the attention of a demanding, technically-proficient audience.
Act 1
The website
Put very simply, Profission were tasked with creating the perfect user experience for finding the perfect track. The Company achieved this with a site that gives the user two methods to browse the growing library.
For those who know what they're looking for the site features a unique track filtering system aimed at providing the user with the perfect track – custom filters react instantly to the choices the user makes. Filtering by mood, style, tempo and track length the library can be very quickly browsed by removing incompatible options and reducing the huge catalogue of tracks down to the most relevant items.
Users searching for production music concepts and ideas can experience the library in their own way, at their own pace through a host of features. The site includes staff picks, a spotlight on composers, a very comprehensive industry knowledge base and is backed by an instinctive keyword search system and themed playlists prepared by the administrators at Cinephonix.
Members and non-members alike can create favourites lists, purchase through the site and view their purchase history with simple account management tools. Music moods, themes, playlists, tracks, composers and keywords all have individual pages under the new platform, allowing for direct linking and much better natural search capability, providing an excellent foundation for Cinephonix to go forth and conquer their peers.
