London Alcohol Co.
brand, digital
Prologue
Winter 2011
London Alcohol Company produces, markets and distributes a variety of premium spirits. Whilst the company is a relatively young central London corporation, their production units have been at the forefront of the British spirits making industry for over a century. The company hold a growing portfolio of high quality products including vodka, gin and whisky.
Act 1
Establishing the brand
An austere monogram for the logotype was created for this new brand that hints towards art-deco styling. With a nod to English heraldry, the figures ground the monogram are rendered to create a mood for the brand that finds itself as at home in prestigious bars and venues across the globe as it does on the annual report.
