Cinephonix

2011

Strategy, Digital

Comprehensive track manager and promotion with mood & genre tags, keywords, filtering and custom playlists

TRACK PRICING IN FOUR CURRENCIES WITH THREE MEDIA USAGE TYPES & THREE USER LICENSING PLANS

BASKET & FAVOURITE FUNCTIONALITY REMEMBERS CHOICES BY NEW USERS, AUTOMATICALLY CONVERTING HISTORICAL ACTIVITY TO MEMBERSHIP ACCOUNTS ON SIGN-UP

COMPOSER & ADMIN TOOL SUITES ENABLE UPLOAD, QUALITY VETTING, CONTENT MANAGEMENT AND MULTI-FORMAT OUTPUT OF TRACKS

Cinephonix is a cutting edge production music library offering carefully selected, quality music with simple, straightforward licensing for use with TV, advertising, video and the web. In a very competitive marketplace the agency needed a powerful, solid platform to stand out from their competition and attract the attention of a demanding, technically-proficient audience.

Profission were tasked with creating the perfect user experience for finding the perfect track, we achieved this with a site that gives the user two methods to browse the growing library.

For those who know what they're looking for the site features a unique track filtering system aimed at providing the user with the perfect track - custom filters react instantly to the choices the user makes. Filtering by mood, style, tempo and track length the library can be very quickly browsed by removing incompatible options and reducing the huge catalogue of tracks down to the most relevant items.

Users searching for production music concepts and ideas can experience the library in their own way, at their own pace through a host of features. The site includes staff picks, a spotlight on composers, a very comprehensive industry knowledge base and is backed by an instinctive keyword search system and themed playlists prepared by the administrators at Cinephonix.

Members and non-members alike can create favourites lists, purchase through the site and view their purchase history with simple account management tools. Music moods, themes, playlists, tracks, composers and keywords all have individual pages under the new platform, allowing for direct linking and much better natural search capability, providing an excellent foundation for Cinephonix to go forth and conquer their peers.

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