GSMA Mobile Broadband

2010

Brand, Digital

INDUSTRY-LEADING RESOURCE AND CONTENT PORTAL

STAT COUNTERS LINKED TO NETWORK, DEVICE & SUBSCRIBER AGGREGATORS

BESPOKE MEDIA LIBRARY, CMS, ALERTS, MAIL & BROADCAST PLATFORM

FILTERED DATA TABLES FOR NETWORK & DEVICE INVESTIGATION

Profission: GSMA Mobile

Profission have worked with the GSMA since 2007 to develop their industry-leading Mobile Broadband information portal. Originally built to educate the press and industry sources on the benefits and possibilities of HSPA technology, the site soon evolved into a showcase of enabled devices, progress on supported networks with whitepapers from industry-leading figures and technology providers.

Later, as the concept of broadband speeds on mobile devices acquired public interest the GSMA rebranded their HSPA division to Mobile Broadband. Profission gave the site a consumer face with visual examples of speed, performance and application benefits, positioning the site from a technical resource to a presentation device the GSMA could use to broadcast the benefits of an evolving technology to everyone.

As the Mobile Broadband initiative continued to evolve from concept to reality the Association needed to shift the voice of the site from a presentation aid to an industry-wide support and resource platform that could cater to expanding the spectrum and possibilities of the technology into the automotive, health and utilities verticals as well as consumer and business applications.

Profission created a new platform that highlighted and promoted case studies, industry whitepapers, briefings and articles. Backed with at-a-glance information on the current state of network and device availability the site became the first point of call for any business working within the technology.

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