Sweatband

2012

Digital

Navigate & browse multi-category products by brand, price, sport and use

Product gallery includes video, zoom imagery, documentation, size guides & buying guides

Upfront customer assurance including ekomi feedback ratings

Cross-selling & up-selling routes help customers find the right product

Customer ratings, reviews and in-depth tech specs & features

Clear stock availability, special offers & delivery information

Profission: Sweatband

Sweatband.com is one of the UK's leading online multisports, multichannel superstores. The improved site's new features include a fresh, modern design, live product feeds and social bookmarking alongside more refined merchandising, easier navigation, item-specific delivery information and a facility that links to product technology information.

Maz Darvish, CEO of Sweatband.com says;
"This is the first major overhaul of the Sweatband.com website since the current management team took over the business in late 2008. The old site served us well and has seen us through a substantial level of growth. This new website provides a platform for accelerated growth over the coming 12 to 18 months. We are now continuously developing new features on the site and will be rolling out many new features over the coming months."

Working with Maz, Profission reworked the original site functionality with a completely new layout and UI, substantially improving navigation whereby customers can quickly get to the products they need. Improved merchandising also helps refine the search experience on site and enables more accurate results. Live information for each product gives a real time count of every in stock item, down to detailed aspects like colour and size, preventing the frustrating experience offered at rival sites where the order process has to be completed before stock availability is confirmed. Additionally item-specific delivery information on a product-by-product basis shows exactly when items will be available and at what cost. Product browsing is supported with clearer promotional channels, cross-selling and up-selling opportunities.

For those requiring a little more information before they commit to purchase, the product features area can be tabbed through to in-depth technology information, customer reviews and ratings.

Sweatband.com, already the UK's fastest-growing online sports and fitness equipment retailer, has enjoyed even greater accelerated growth in a challenging marketplace since the website went live. The new site is just one element of Sweatband.com’s wider growth strategy and we look forward to watching this exciting retailer dominate the competition.

Visit Sweatband

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